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In September 2018 Uber unveiled “a holistic brand system that’s instantly recognizable, works around the world, and is efficient to execute.” In the run-up to the big reveal Ueno helped create a case study that goes behind the scenes to explain the big idea. Uber is serious about design and engineering. To quickly show the scope of what their teams are up we designed uber.design’s home page as a collage-style feed.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).